20+ YEARS AND STILL GOING!

Everyone makes decisions. We make a dozen decisions every day. We make hundreds of decisions every week. Those decisions are made based on a variety of factors. If we could control those factors, then we can control decisions. And that’s … Continue reading →

January 6, 2025

Ensuring your props are visible to your audience is vital to your performance. The Universal Display System is the elegant solution. This modular stand creates multiple displays and holders for your performances. There are 16 ways to build with the … Continue reading →

December 23, 2024

“In Phedon’s usual style, every single detail is meticulously explained so that the reader gains a full understanding of all of the underlying principles at play. No stone is left unturned, and there are nuggets of gold in virtually every … Continue reading →

December 20, 2024

Sold Out at Magic Live 2024! Alakazam Magic is thrilled to announce our recent acquisition of the complete and exclusive rights to Adam Wilber’s phenomenal masterpiece, Colour Psychology. Since its initial release, it has captured the hearts of our team … Continue reading →

The ultimate nail writer for magicians and mentalists This gimmick, inspired by the classic “swami,” is designed to be almost invisible on the finger while producing a thick, highly visible line on paper. Its design is the perfect balance of … Continue reading →

December 19, 2024

After a hugely successful launch at the 2019 Blackpool Magic Convention (including a number of requests to perform this on TV), we are very proud to announce the official release of the Remote Perception System book. This updated and expanded … Continue reading →

December 17, 2024

Final Destination is a travel themed confabulation style routine that fits right in your pocket for walk around and plays BIG on stage! What is a confabulation routine you may ask? In its simplest form, the audience makes a series … Continue reading →

December 11, 2024

Ten effects in one magazine! The magazine is gorgeous. Designed by Jules Philpott, a professional graphic designer, it looks and feels exactly like a real luxury travel magazine. But it is filled with miracles! Take away someone’s ability to read! … Continue reading →

December 6, 2024

ESPOJI is a cleverly crafted tool for mind-blowing mentalism miracles, at the same time deviously disguised as a regular deck of Emoji game cards. Rather than kicking off your performance with a traditional magic trick, you begin with a friendly … Continue reading →

December 5, 2024

FORTUNA is the pinnacle solution to the classic Mental Choice effect (aka Hypnotic Choice) from the minds of David Jonathan & Nikolas Mavresis. The duo set the bar very high with a strict set of criteria while creating this multiple … Continue reading →

November 28, 2024

Every mentalist needs ESP cards in their toolkit and now you can own one of the greatest ESP decks ever devised. Eclipse is a secretly marked deck of 25 ESP cards (+ gaffs) meaning that YOU know which card your … Continue reading →

November 15, 2024

This is the updated version of the original Ultimate Clue routine, featuring all-new designs, new extra props and additional phases. It’s a murder mystery effect where 14 strangers gather at a party, only to discover a murder has been committed. … Continue reading →

November 6, 2024

A true workhorse of mentalism, the One Ahead principle is the backbone of some of the most powerful effects. Pigcake and Peter Turner have put their years of collected experience together to bring you a comprehensive crash course covering their … Continue reading →

November 1, 2024

[NOTE: This ad copy has been slightly edited to reflect the features of all three books, instead of each one specifically.] Features Multi-Book Flashback Super Flashback Reverse Book Test Tossed Out Book Pegasus Page Each book in the Universal Monsters … Continue reading →

October 29, 2024

At long last!!! It’s finally back! One of the greatest ESP effects ever created! Steve Cook’s take on Larry Becker’s original Psycho II effect. A true classic of mentalism with a deviously, sublime principle! Includes 15 additions to the original … Continue reading →

October 23, 2024

Ridiculously easy, foolproof mind-reading that anyone can do. With Greek Peek Wallet, even total beginners can look like master mentalists. Greek Peek Wallet, by Tony Antoniou is a versatile tool that allows you to read minds anytime, anywhere. A lightning-quick, … Continue reading →

Impromptu, reliable, and phenomenal. Imagine this: A spectator, Jade, rolls an imaginary die, and decides that the result is 3. Then, with her phone, she consults any Wikipedia article out of millions, for example The Beatles. She sees that there … Continue reading →

October 21, 2024

The Spirit Writer is a powerful tool that allows you to secretly write or draw anything (ON THE FLY) that you want to reveal with the classic ashes/dust revelation. You can apply the product in multiple surfaces and mysteriously reveal … Continue reading →

Following the global success of the NYX PROJECT, Luca Volpe is thrilled to present THE NYX VELVET. Due to popular demand, a deck of playing cards has been created utilizing the same ingenious marking system from the NYX PROJECT, while … Continue reading →

October 11, 2024

The Green Neck System 2 by Gabriel Werlen The Sequel to a Classic of Magic and Mentalism The first volume of The Green Neck System quickly became a classic of magic and mentalism. It achieved international success, and its qualities … Continue reading →

October 9, 2024

A picture paints a thousand possibilities. Mentalism that has their imagination on speed dial and it’s never called so quickly! EasyTones takes a regular color swatch from a paint store and supercharges it with crazy, brand new secrets and principles! … Continue reading →